Do you crowdsource?
Sep 12th
What in the world is crowdsourcing? According to Wikipedia, the first example of crowdsourcing, it is ” the act of outsourcing tasks, traditionally performed by an employee or contractor, to an undefined, large group of people or community (a “crowd”), through an open call.” Therefore, those most fit to perform the task are the ones hired to solve the particular problem. It’s basically mass collaboration using Web 2.0 technology.
Web 2.0 is all about user-generated information. It is not a reference to a technical spec, it is more about the source of data coming from the crowd> If you understand Wikipedia, you’ll know that the content comes from the user-base. The benefits are a vast swell of information from many different angles and resources, covering a wide variety of topics, generated for free. The information is not static, but ever-changing. Examples of Web 2.0 include social networking sites like Facebook, Linked In, Twitter, YouTube, Blogs, Video Sharing, mashups, etc. The down side is that there can be many errors in the data collected, as there is no fact checking required for input.
Crowdsourcing is a change in the way we seek collaboration and manage projects using some of the best and brightest, but only for as long as we need them. The creation of crowdsourcing came from the understanding that there are many freelance developers, writers, desktop publishers, artists, etc., who might be passed by in the corporate hiring process, but who have tremendous capability. By using the power of the internet for more than just communication and research, and considering the benefits of Web 2.0, the business owner or project manager can draw from a talent pool at a cheaper price, and the freelancer is visible through crowdsourcing marketing efforts. It’s a win-win situation. The projects are often reported to be completed in amore timely manner, with more diverse expertise and more broad-ranging solutions, and its cheaper than the single solution for contract or permanent hire. The freelancer avoids huge overhead trying to be in business for themselves, as does the business owner, who doesn’t have to become bogged down in HR costs of a new hire.
So what say you? Do you use Crowdsourcing? Do you know some of the managing companies?
iPads for Soldiers (dot org!)
Apr 18th
As a member of a particular military support forum, I was alerted to the frantic concerns of remote family members asking for support as their young Marine was being transported to Walter Reed having lost both legs in an IED blast.
As a mother, this concerned me deeply and my heart wanted to reach out to help in any way that I can; as a MOTHER OF AN ARMY SAPPER, (active duty engineer) whose primary job in his own deployment is “road clearance” and “bomb diffusing” (Have you seen “The Hurt Locker”?), I was completely tuned in and particularly distraught. My son will deploy a second time in July, my son-in-law will deploy in May, my nephew just retired from the Marines, my step son is a ranger training the newbies at Fort Benning. This hits very close to home for me.
In my efforts to help, an organization called iPads For Soldiers (www.ipadsforsoldiers.org) reached out to me and asked if I would deliver an iPad to this young man when I went to visit. I spent the day on Sunday with founders Winnie and Wes Pritchett handing out more than a dozen iPads to wounded warriors at both Walter Reed and Navy Medical.
If you could only know the bravery, the positive outlook, the Patriotic commitment of these young men and women! I expected justified anger. I expected deep sadness and extreme bitterness. I expected self pity. I obviously don’t know our American Soldiers, because NOT ONE of them showed me that. They showed me GRACE and DIGNITY and PRIDE. They told me “I’ll be just fine, ma’am! I’ll be just fine.” They said they were happy to serve, and they were MOST grateful for the iPad2.
I tell you, it was an extreme pleasure to be part of this service. It is my hope that I can help with some exposure and drum up some financial support from businesses who want to really make a difference.
Almost all of the wounded are far from home, far from their loved ones. While their parents or spouses were living with them in the hospital, (and proclaimed GREAT care received from both Institutions, by the way), there are so many other family members from whom they are separated for months and months and months while they heal. The iPad2 allows them to Video Skype with their children! One of the soldiers downright started to weep at the kindness in learning that this organization cared about them THAT much!
If you want to make a direct difference, you can go on line and donate as little as $25, and know that your contribution goes STRAIGHT toward the purchase of an iPad that will be hand delivered or FedEx’d directly to a wounded soldier.
MBSProClose is a proud sponsor at this point. How can we not be? If you’d like more information, visit www.ipadsforsoldiers.org.
Hooah! Semper Fi!
Christine
NAIHP
Feb 10th
National Association of Independent Housing Professionals:Who are they and what are they saying re LO compensation? http://bit.ly/idQSG0
The Future of the GSE
Feb 10th
Capital Markets Subcommittee hearing on “GSE (government sponsored enterprise) Reform: Immediate Steps to Protect Taxpayers and End the Bailout,” focusing on the reform of Fannie Mae and Freddie Mac.
WITNESS(ES): Mark Calabria, director of financial regulation studies at the Cato Institute; Alex Pollock, resident fellow at the American Enterprise Institute; Anthony Randazzo, director of economic research at the Reason Foundation; and Sarah Wartell of the Center for American Progress testify
LOCATION: 2128 Rayburn House Office Building
CONTACT: http://financialservices.house.gov
Are we Breaking the Brokers?
Sep 30th
After attending the MBA’s regulatory compliance conference, one thing that was very clear is that mortgage brokers out there are worried. This worry does not just stem from the inevitable fact that YSP as a form of compensation is going the way of the dinosaurs, but also from mounting compliance costs. Everyone knows that to make money one must make more than they spend, but currently, the sheer amount of compliance costs have the brokers on edge. From referring to lawyers, and retraining staff, and losing productivity during that training time, margins have began to shrink and there is no telling how much more they will in the future.
Brokers are also a little upset about what they would consider a mess they were left with. Most of the brokerages who are still in existence are commonly the ones that were not necessarily originating all of the “exotic” mortgages. In their eyes they were providing a good service to borrowers and as a result of originating good loans they were provided access to more lenders. Now, they face even stricter scruitny, high compliance and training costs, and worries about the new yet ominous CFPB.
All in all, brokers understand that they are at the beginning of a new era, and they also understand that the mortgage industry is undergoing some greater changes to regain the public’s trust. One thing they do want to know though, is how exactly are they going to survive if the regulatory atmosphere continues in this quick-fire manner.
OMAR RAMSAY
Twitter Weekly Updates for 2010-09-19
Sep 19th
- One foot on the gas, one foot on the brake! RT @mashable: Dilbert Takes on Social Media Marketing Managers [PIC] – http://bit.ly/bLKxzC #in #
- Mario is 25…wow I'm old. It was uber progressive and complex – after getting chased by ghosts, avoiding barrels and dodging cars. #in #
- Watch for new HUD mortgagee letter re: guidance on curing HECM defaults -Seniors may not have long term resources for T&I pymts #in #
- What are the most common types of Loan Modification scams? Prevetion is the key http://bit.ly/c0Hhnq #in #
- West Point cadet takes home Eli Manning's hat at Giants-Panther season opener http://bit.ly/aDxeY0 #
- Oprah does NOTHING small – 300 going down under flowng by the dancing king himself http://bit.ly/cpqILw #
- Give a man a fish and he'll eat for a day. Teach a man to fish, and he'll sit in a boat and drink beer all day #
- ProClose offers unique DST technology for Trust Signatures on Mortgage Documents http://www.proclose.com #in #
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Twitter Weekly Updates for 2010-09-05
Sep 5th
- Because you've been asking about the pros and cons of REVERSE mortgages http://bit.ly/bxeBgx #in #
- The majority of Mortg Orig License applicants who fail the test the 1st time are already working in the business.Only 62% pass the 2nd time #
- Interesting perspective on why unemployement is so high: http://onion.com/aapBAz #
- Interesting take on the reason for high unemployement http://onion.com/aapBAz #in #
- @IdaApps Lookin good! Love the new video! in reply to IdaApps #
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Social Media Marketing for the Mortgage Industry
Sep 1st
Are you on Facebook? Linked In? Do you Tweet?
Many media experts suggest that the traditional marketing methods are dead. These methods, including direct mail, print advertisement, cold calling, email blasts and other PUSH MARKETING, are history. I’m not here to announce the arrival of social media. You’d be asleep at the wheel if you haven’t read the memo, but ARE you engaging?
I have a tweet deck here on my desk. It bleeps at me every 10 seconds or so, giving me an update to someone’s thought about something, somewhere in the world. I chirp in there too, commenting on the rates, the latest thoughts about the economy, or just something quippy, if I’m feeling a little sassy. We have a Facebook Fan page, I’m on Linked In and we throw out articles from time to time. We push our message in hopes to draw our audience to us: those already searching for our document preparation service.
Everyone says it’s hard to measure the effect of social marketing, but one thing is for sure, you’d better get on board. These days, 96% of the population get their information through technology one way or another. (Don’t forget that 98% of all statistics are made up!) The upcoming generation doesn’t have the patience (or the attention span) for a long demo. Some say that traditional SALES people have no place in today’s selling world! No one wants to be “SOLD TO”. I imagine it’s another call to reinvent ourselves.
As shoppers, if we’re in the market for something, we go to Google (as houshold a word as Kleenex and Coke). We do our homework, make some comparisons, and then we either call you for more info or place an order. If I’m gonna buy a vaccuum, I would rather hear what Users say about their Dyson than listen to the STING-look-alike commisserate that my regular vaccuum is hopelessly clogged. I already KNOW that!
If someone’s looking for what you have, they will find you, as long as you’re “good and out there.” Be Straight, be Real, be Knowledgeable, and pay attention to what others are saying about you and your company. It is the true litmus test.
Twitter Weekly Updates for 2010-08-15
Aug 15th
- Getting rid of stuff can make you happy http://nyti.ms/9TKb2e #in #
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Twitter Weekly Updates for 2010-07-25
Jul 25th
- Viral success doesn't necessarily = sales. Marketplace sez sales are DOWN 7% for Old Spice Body Wash despite cute guy http://bit.ly/96ZGUy #
- Anybody else having FACEBOOK ISSUES today? #
- Fannie-Freddie Regulator sees better loan quality http://bit.ly/aCW1pr #in #
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