Close with this » Christine

Twitter Weekly Updates for 2010-09-05

Christine — Sun, 05 Sep 2010 15:22:00 +0000

Because you've been asking about the pros and cons of REVERSE mortgages http://bit.ly/bxeBgx #in #
The majority of Mortg Orig License applicants who fail the test the 1st time are already working in the business.Only 62% pass the 2nd time #
Interesting perspective on why unemployement is so high: http://onion.com/aapBAz #
Interesting take on the reason for high unemployement http://onion.com/aapBAz #in #
@IdaApps Lookin good! Love the new video! in reply to IdaApps #

Social Media Marketing for the Mortgage Industry

Christine — Wed, 01 Sep 2010 21:40:23 +0000

Are you on Facebook? Linked In? Do you Tweet?

Many media experts suggest that the traditional marketing methods are dead. These methods, including direct mail, print advertisement, cold calling, email blasts and other PUSH MARKETING, are history. I’m not here to announce the arrival of social media. You’d be asleep at the wheel if you haven’t read the memo, but ARE you engaging?

I have a tweet deck here on my desk. It bleeps at me every 10 seconds or so, giving me an update to someone’s thought about something, somewhere in the world. I chirp in there too, commenting on the rates, the latest thoughts about the economy, or just something quippy, if I’m feeling a little sassy. We have a Facebook Fan page, I’m on Linked In and we throw out articles from time to time. We push our message in hopes to draw our audience to us: those already searching for our document preparation service.

Everyone says it’s hard to measure the effect of social marketing, but one thing is for sure, you’d better get on board. These days, 96% of the population get their information through technology one way or another. (Don’t forget that 98% of all statistics are made up!) The upcoming generation doesn’t have the patience (or the attention span) for a long demo. Some say that traditional SALES people have no place in today’s selling world! No one wants to be “SOLD TO”. I imagine it’s another call to reinvent ourselves.

As shoppers, if we’re in the market for something, we go to Google (as houshold a word as Kleenex and Coke). We do our homework, make some comparisons, and then we either call you for more info or place an order. If I’m gonna buy a vaccuum, I would rather hear what Users say about their Dyson than listen to the STING-look-alike commisserate that my regular vaccuum is hopelessly clogged. I already KNOW that!

If someone’s looking for what you have, they will find you, as long as you’re “good and out there.” Be Straight, be Real, be Knowledgeable, and pay attention to what others are saying about you and your company. It is the true litmus test.

Look for us!

Technorati Tags: mortgage industry social media, social media marketing

Twitter Weekly Updates for 2010-08-15

Christine — Sun, 15 Aug 2010 15:22:00 +0000

Getting rid of stuff can make you happy http://nyti.ms/9TKb2e #in #

Twitter Weekly Updates for 2010-07-25

Christine — Sun, 25 Jul 2010 15:22:00 +0000

Viral success doesn't necessarily = sales. Marketplace sez sales are DOWN 7% for Old Spice Body Wash despite cute guy http://bit.ly/96ZGUy #
Anybody else having FACEBOOK ISSUES today? #
Fannie-Freddie Regulator sees better loan quality http://bit.ly/aCW1pr #in #

Twitter Weekly Updates for 2010-07-18

Christine — Sun, 18 Jul 2010 15:22:00 +0000

"Largest Financial reform since the depression" – a 2,300 page bill with 533 new regulations. Think they read it? http://bit.ly/am7ris #in #
Second MBA summary of the Dodd Frank http://bit.ly/daNSds #in #

Twitter Weekly Updates for 2010-07-11

Christine — Sun, 11 Jul 2010 15:22:00 +0000

Great summary of the Dodd Frank bill and how it will affect mortgage lenders http://bit.ly/DoddFrank_dzq5tF #in #
Great article on Leadership delivered to the plebe class at USMA http://bit.ly/cVoVsX #in #

Twitter Weekly Updates for 2010-05-23

Christine — Sun, 23 May 2010 15:22:00 +0000

Last night, Senate passed monumental financial reform bill: Senate Bill 3217, titled ‘‘Restoring American Financial Stability Act of 2010 #
Last night the Senate passed Bill 3217, ‘‘Restoring American Financial Stability Act of 2010" READ UP http://bit.ly/9Amzab #in #

Senate Bill 3217: Restoring American Financial Stability Act of 2010

Christine — Fri, 21 May 2010 18:52:52 +0000

Senate Bill 3217, ‘‘Restoring American Financial Stability Act of 2010″ promotes financial stability, ends ‘too big to fail’ and proposes increased protection of taxpayers by ending bailouts and promotes consumer protection from unfair financial services practices. This bill allows for the creation of the “Bureau of Consumer Financial Protection”, which will take the power from the Federal Reserve Board, FDIC, FTC, NCUA, OCC, OTS, and HUD.

The House Bill 4173, “the Wall Street Reform and Consumer Protection Act of 2009, (Dec 11, 2009) promotes reform in terms of consumer protection, regulatory reform and demands federal oversight in insurance and derivatives markets. This bill calls for the creation of the Consumer Financial Protection Agency.

A “conference committee” will work to “reconcile the differences”. In order for it to pass, both the House and the Senate must a) agree on a compromise version b)approve the conference committee’s report c)receive approval from the President.

Click here for more information.

Technorati Tags: House Bill 4173, Restoring American Financial Stability Act of 2010, Senate Bill 3217, the Wall Street Reform and Consumer Protection Act of 2009

Twitter Weekly Updates for 2010-05-09

Christine — Sun, 09 May 2010 15:22:00 +0000

Who's more Irish, Fannie Mae or Freddie Mac? MBS hits the streets to find out…http://bit.ly/bYXnUY #
ProClose users: Need hands on training? Call your rep and say the word. http://www.proclose.com for more info. #

“Who is more Irish, Fannie Mae or Freddie Mac?” – Video Four

Christine — Thu, 06 May 2010 16:12:05 +0000

Technorati Tags: fannie mae, freddie mac, st. patrick’s day videos