Posts tagged social media marketing
Are you on Facebook? Linked In? Do you Tweet?
Many media experts suggest that the traditional marketing methods are dead. These methods, including direct mail, print advertisement, cold calling, email blasts and other PUSH MARKETING, are history. I’m not here to announce the arrival of social media. You’d be asleep at the wheel if you haven’t read the memo, but ARE you engaging?
I have a tweet deck here on my desk. It bleeps at me every 10 seconds or so, giving me an update to someone’s thought about something, somewhere in the world. I chirp in there too, commenting on the rates, the latest thoughts about the economy, or just something quippy, if I’m feeling a little sassy. We have a Facebook Fan page, I’m on Linked In and we throw out articles from time to time. We push our message in hopes to draw our audience to us: those already searching for our document preparation service.
Everyone says it’s hard to measure the effect of social marketing, but one thing is for sure, you’d better get on board. These days, 96% of the population get their information through technology one way or another. (Don’t forget that 98% of all statistics are made up!) The upcoming generation doesn’t have the patience (or the attention span) for a long demo. Some say that traditional SALES people have no place in today’s selling world! No one wants to be “SOLD TO”. I imagine it’s another call to reinvent ourselves.
As shoppers, if we’re in the market for something, we go to Google (as houshold a word as Kleenex and Coke). We do our homework, make some comparisons, and then we either call you for more info or place an order. If I’m gonna buy a vaccuum, I would rather hear what Users say about their Dyson than listen to the STING-look-alike commisserate that my regular vaccuum is hopelessly clogged. I already KNOW that!
If someone’s looking for what you have, they will find you, as long as you’re “good and out there.” Be Straight, be Real, be Knowledgeable, and pay attention to what others are saying about you and your company. It is the true litmus test.